Case study

123 Baby Box Case Study

From new parents to repeat customers, we built the full funnel.

Overview

123 Baby Box had the idea, the product, and a rapidly growing customer base. What they didn’t have was time, or a structure built to scale. Twiz stepped in to streamline leadership decision-making, level up paid media performance, and launch a blog-driven content strategy that turned their site into a high-intent search magnet for new parents everywhere.

Cribs, nappies, CAC — all optimised.

As Dope Dog looked to scale, we also supported their expansion efforts, shaping a more efficient marketing process to attract high-quality visitorys that matched the brand’s ambition and cultural tone. Just pet owners who wanted to help their pets.

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1,000 blog posts. Zero fluff.

We created a baby content resource centre to answer every question new parents Google at 3am — while strategically ranking for all the right terms. Informative, helpful, and quietly brilliant for SEO. The blog didn’t just bring traffic — it built trust, brand loyalty, and recurring sales.

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