123 Baby Box Case Study

From new parents to repeat customers, we built the full funnel.

Overview

123 Baby Box had the idea, the product, and a rapidly growing customer base. What they didn’t have was time, or a structure built to scale. Twiz stepped in to streamline leadership decision-making, level up paid media performance, and launch a blog-driven content strategy that turned their site into a high-intent search magnet for new parents everywhere.

Paid Advertising

We rebuilt their paid funnel to drive real growth, not just traffic. Better targeting, stronger creative, and spend that actually did its job.

Resource center

We helped 123 Baby Box grow up fast, with smarter paid ads, a sharper leadership strategy, and a 1,000-post baby content engine that became the go-to resource for overwhelmed parents.

Cribs, nappies, CAC — all optimised.

As Dope Dog looked to scale, we also supported their expansion efforts, shaping a more efficient marketing process to attract high-quality visitorys that matched the brand’s ambition and cultural tone. Just pet owners who wanted to help their pets.

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1,000 blog posts. Zero fluff.

We created a baby content resource centre to answer every question new parents Google at 3am — while strategically ranking for all the right terms. Informative, helpful, and quietly brilliant for SEO. The blog didn’t just bring traffic — it built trust, brand loyalty, and recurring sales.

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We believe Marketing should be accessible, Affordable and a part of every Business.

We believe marketing shouldn’t be a luxury, it should be baked into every business, no matter the size. At Twiz, we make it accessible, affordable, and designed to grow with you.

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