Bondi Born had global appeal — but their US performance didn’t match the Australian success. We stepped in to tighten operations, improve sizing experience, and rethink the user journey, lifting margins and lowering returns without losing the brand’s clean luxury edge.
Bondi Born’s US site mirrored their Australian setup, but performance was way off. Customers were buying, returning, and not coming back, with confusing sizing, clunky UX, and spend outpacing return. The result? Bloated costs, high returns, and conversion rates that didn’t match the quality of the product.
We audited everything from product pages to sizing tools, reworking the UX and content to guide shoppers with more clarity and less guesswork. We also helped cut operating costs, improving margin without compromising experience. The result: lower returns, stronger conversion, and a site that finally worked as well in the US as it did at home.
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