Café Joyeux started as a nonprofit café with a simple mission: serve good coffee while creating meaningful jobs for people with disabilities. The concept resonated in Europe, but bringing that mission to the U.S. required more than just heart. They needed visibility, awareness, and a digital strategy that would help them reach supporters, donors, and customers on the other side of the Atlantic. Twiz stepped in to help bridge that gap with advertising, SEO, and conversion-focused improvements to their website.
Café Joyeux had a clear story and a proven model, but as they expanded into the U.S. they faced a familiar challenge: getting discovered. Their digital presence wasn’t optimised for search, their website was not converting as effectively as it could, and their advertising budget was limited. With so much goodwill behind their mission, the real issue was making sure the right people, from donors to coffee lovers, actually found them.
Twiz maximised Café Joyeux’s digital presence by first unlocking the power of the Google Grant program, giving them access to free monthly ad spend to promote their mission. We built ad campaigns that reached audiences who were already searching for ways to support social enterprises, visit cafés, or get involved in disability inclusion. At the same time, we improved their website for conversions, making it easier for visitors to donate, get involved, or find a café location. Finally, our SEO work helped them climb U.S. search rankings so their story showed up where it mattered. Together, these efforts created a stronger foundation for growth as Café Joyeux brought their mission to new communities.
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