Case study
From invisible to everywhere, we put mobile homes on the map.
Home Nation needed to show up where it mattered: in Google searches across every state they served. We built a location-led SEO strategy that helped them rank for short-tail and long-tail keywords, expanded their content footprint, and brought high-intent traffic in across the country.
Home Nation was competing in dozens of local markets, but their SEO didn’t reflect it. When people in Pennsylvania, Georgia, Florida, or Colorado searched for mobile homes, they were finding everyone except Home Nation. The challenge wasn’t lack of demand, it was lack of visibility. They needed to scale SEO across states, cities, and search types, fast.
Twiz developed a layered SEO game plan that targeted both general and hyper-local searches. We optimised for high-volume short-tail terms like “affordable mobile homes” and built out long-tail content to dominate city and state-level queries. Through consistent blog publishing, technical fixes, and keyword strategy, we helped Home Nation pull in traffic across every region they served, turning Google into their #1 lead channel.
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