Infor runs major business events across the U.S., but even the best events don’t sell themselves. They needed a strategy that went beyond “send an email and hope.” Twiz built a multi-channel lead generation system that used cold email, cold calling, and LinkedIn outreach to get the right people in the right rooms. The result was stronger pipelines, better attendance, and a proven playbook for filling events with engaged professionals.
Infor’s events are designed to bring industry leaders together, but the hardest part is getting busy professionals to actually commit. Relying on a single channel for outreach wasn’t enough, emails got ignored, calls weren’t converting, and RSVPs were coming in slower than they needed. They had the content, the venues, and the value, but they needed more reach and a system that consistently put the right opportunities in front of the right people.
Twiz built a lead generation machine for Infor by combining three powerful outreach tactics. Cold email campaigns delivered targeted messaging straight into inboxes, sparking interest and awareness. LinkedIn outreach connected Infor directly with decision makers in a professional setting, while cold calling created a personal touch that cut through the noise. Together, these channels worked in harmony, creating more touchpoints, more conversations, and ultimately, more RSVPs. By not relying on just one channel, we gave Infor the reach and consistency they needed to fill seats and run their events with confidence.
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