Lightning Media needed a new way to get in the room with decision-makers, without cold calls, cold emails, or cold coffee. We launched a custom podcast targeting healthcare and pharma execs, their exact ICP, and it’s now adding new contracts and qualified leads to their pipeline every month.
The founder of Lightning Media was tired of chasing prospects and getting ghosted. Traditional outbound methods weren’t generating quality leads, and booking appointments with healthcare and pharma decision-makers felt impossible. They needed a new, creative way to break into conversations that mattered, without spamming inboxes or paying for cold outreach that didn’t warm up.
We created a branded podcast that gave healthcare and pharma leaders a platform — and gave Lightning Media a foot in the door. The format positioned them as experts, built trust, and sparked relationships that turned into real pipeline. It’s not just content — it’s lead generation with long-game ROI. Every episode added credibility, visibility, and a reason for their ideal clients to say yes.
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