Paw Brands had premium pet products, but their Amazon performance wasn’t living up to it. We stepped in to manage listings, overhaul ads, clean up SEO, and bring their TaCoS down from 45% to 21% — while adding millions in revenue along the way.
Despite having a premium product line and strong brand, Paw Brands’ Amazon presence was leaking potential. Listings were inconsistent, SEO was flat, and ad spend was spiralling with a TaCoS hovering around 45%. They had traction, but it wasn’t sustainable — every sale was costing more than it should. And outside Amazon? Their site wasn’t pulling its weight either.
We restructured everything from the ground up — listings got a facelift with keyword-driven copy and clean, high-converting content. Advertising was rebuilt to focus on efficiency, not just visibility, driving sales while cutting their TaCoS from 45% to 21%. At the same time, we gave their site’s SEO strategy a glow-up, turning organic search into another high-intent sales driver. The result? Millions in new revenue, tighter performance, and an Amazon setup built to scale.
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