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Branding is more than just a logo or color scheme. It's the personality of your business, and it should be reflected in everything you do - from the words you use to the images you share. Your brand voice should be consistent across all channels, and it should reflect the unique personality of your business. When crafting your brand voice, think about how you want your customers to perceive your business. Are you friendly and approachable? Or are you more serious and professional? Once you've defined your brand voice, be sure to communicate it clearly to your team. That way, everyone will be on the same page when it comes to representing your brand.
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