Cold calling can be a drag. You spend hours repeating the same script over and over, and most of the time you don't even get a bite. But what if I told you there was a way to make cold calling more bearable, and even increase your chances of getting an appointment? Here's the secret: cut your calls in half. That's right, instead of spending 30 minutes on each call, only spend 15. You might be thinking that this will only lead to twice as many calls, but you'd be wrong. Studies have shown that cutting call times in half actually leads to appointments. The reason is that shorter calls are less likely to be perceived as salesy, and they leave your prospects wanting more. So next time you're feeling discouraged after a string of rejections, remember that all you need to do is pick up the pace. Cold calling doesn't have to be a painful process—with a little effort, you can make it work for you.
