The Content Marketing Institute reports that content marketing generates three times as many leads as outbound marketing, but only 62% of B2B marketers are using it. If you want to get more leads, you need to start using content marketing. But what is content marketing, and how can you use it to generate more leads? Content marketing is the creation and distribution of educational or entertaining content with the goal of attracting and engaging a target audience. This can be done through blog posts, infographics, videos, ebooks, etc. The key is to create content that is relevant to your target audience and that provides value. Once you have created your content, you need to promote it through social media, email marketing, and other channels. If you can get your content in front of your target audience, you will start generating more leads. Content marketing is a great way to attract and engage potential customers. By creating and promoting valuable content, you can get more leads and grow your business.