Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The main goals of Conversion Rate Optimization are centered around generating more leads and sales from your existing traffic by convincing more people to complete your desired goal or action.

Conversion Rate Optimization can be approached in a number of ways, but the most important part is understanding what your goals are and what metric you want to focus on improving. Once you have a good understanding of your Conversion Rate (the percentage of people taking your desired action), it’s time to start thinking about how you can improve it.

There are a number of Conversion Rate Optimization tactics that can be employed to improve the Conversion Rate on your website or landing page. Some common Conversion Rate Optimization tactics include: creating a strong and compelling offer, improving the usability of your website, and making it easy for visitors to take your desired action.

Conversion Rate Optimization is important because it can help you increase the number of leads and sales from your existing traffic without having to spend more money on advertising. It’s also a great way to improve the overall ROI of your marketing efforts by ensuring that you are getting the most out of the traffic you are already receiving.

Conversion Rate Optimization can help businesses in a number of ways, but the most important thing is that it can increase sales and leads without having to spend more money on advertising. It can also help improve the overall ROI of your marketing efforts by making sure that you are getting the most out of the traffic you already have.