Google Tag Management (GTM) is a free tool that helps businesses manage and collect data from website tags. Tags are small pieces of code that are used to track website visitors and collect information about their behavior. GTM makes it easy to add, update, and remove tags on your website without needing to edit the code. This can save time and effort, particularly for businesses with multiple websites or those who frequently make changes to their tagging strategy. In addition, GTM can help reduce errors by automatically checking for mistakes in tag implementations. To use GTM, businesses first need to create a Google account and choose a container type. Next, they need to add the GTM code snippet to their website code and publish their container. Finally, they can add tags and triggers through the GTM interface. With GTM, businesses can take control of their tagging process and ensure that they are collecting accurate data.
Google Tag Manager is important because it provides a central location to manage your tracking code snippets, called "tags." This can save you time and ensure that your tracking is always up-to-date. With Google Tag Manager, you can also control when tags are fired, so you can ensure that your site visitors are only tracked when necessary.
Ease of implementation: As mentioned, GTM can be used to deploy tracking code without having to modify site code. This makes it much easier to add or remove tags, as well as make changes to existing tags. Time savings: Google Tag Manager can save you a lot of time by allowing you to manage all your tracking in one place.
Google Tag Manager can't be used to implement structured data that isn't tracking code, such as organization information or product details. Google Tag Manager also can't be used to implement Google Analytics ecommerce tracking, as this requires special code that can't be added through GTM. If you're looking to add structured data to your site or implement Google Analytics ecommerce tracking, you'll need to add the code directly to your site. However, for all other types of tracking code, Google Tag Manager is a great solution.
Some of the most common types of tags that are added through Google Tag Manager include Google Analytics tracking code, Google AdWords conversion tracking code, and third-party remarketing pixels. However, you can use Google Tag Manager to track just about anything on your site or app.
If you're new to Google Tag Manager, the best way to get started is to sign up for a free account. Once you have an account, you can add your first tag by following the instructions in the Google Tag Manager documentation.
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