SEO keyword research is the process of finding and using the right keywords to attract more visitors to your website. But how do you know which keywords are the right ones? And how do you find them? The answer is actually quite simple: just use a little common sense. Start by thinking about what your potential customers might be searching for. If you sell shoes, for example, they might search for "shoes," "sneakers," or "comfort shoes." Once you have a list of potential keywords, it's time to do some research. There are a number of free tools available online that can help you find out how many people are searching for each keyword, as well as how much competition there is for each keyword. Armed with this information, you can choose the keywords that are most likely to bring traffic to your site.