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A brand is not just a pretty Logo Design. It's the sum of all the interactions your customers have with you - whether it's the product they're using, the service they're receiving, or even the way your employees answer the phone. In short, your brand is your company's personality. And like any good personality, it should be well-rounded, consistent, and authentic. So if you want to create a strong brand, start by taking a close look at all the touchpoints where your customers encounter your company. Then make sure that each one is conveying the same message and creating the same positive experience. Only then will you be able to build a brand that truly resonates with people.
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