Podcasts are a great way to connect with your audience and share your story in a unique and engaging way. But before you start recording, there are a few things you need to do to get your podcast off the ground. First, you need to decide what story you want to tell. What is the origin story of your business? What core values do you want to share with your listeners? Once you have a clear idea of the story you want to tell, you can start planning your episodes. Next, you need to choose a format for your podcast. Will it be interview-based, or will you be telling your story solo? Will each episode be stand-alone, or will they build on each other to create a cohesive narrative? Once you have a format in mind, you can start planning your production schedule. Finally, once you have all of the logistics sorted out, it's time to start recording! Podcasting is a great way to connect with your audience and share your story in a unique and engaging way. So plan carefully, record terror-free, and most importantly, have fun!