Social media management is essential for any business that wants to generate leads and drive sales through social media. By creating and postings engaging content, businesses can attract new followers and convert them into customers. However, managing a social media account takes time and effort. Businesses need to post regularly, respond to comments and queries, and monitor their analytics to ensure that their efforts are paying off. This is where social media management comes in. Social media management platforms such as Hootsuite and Sprout Social offer businesses the ability to post content, engage with followers, and track their progress. With the help of social media management, businesses can save time and maximize their lead generation efforts.